Demonstrating the effectiveness of the product, Matt turns a .45 ACP into his chest wearing a plate carrier stuffed with only a soft armor panel.

FROM THE FOUNDER

MATT DAVIS

Welcome to WarBird Protection, a new brand with a fresh take on personal defense. Be prepared to rethink everything you thought you knew about the protection landscape.

While WarBird is a new company, our roots run deep. For over 50 years the Davis name has pioneered the armor industry, having built a legacy of trust and expertise along the way. WarBird is born from this experience and fueled by a passion to protect those who stand in harm's way. We understand the importance of trustworthy equipment, as well as the critical role it plays in ensuring your safety and success.

With that foundation, we've dedicated ourselves to designing and delivering a full suite of top-of-the-line personal protection equipment specifically for responsible law-abiding citizens.

Whether you're looking for protective gear to use at the range, at home, or for personal defense, we have you covered.

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FROM THE FOUNDER

MATT DAVIS

Welcome to WarBird Protection, a new brand with a fresh take on personal defense. Be prepared to rethink everything you thought you knew about the protection landscape.

While WarBird is a new company, our roots run deep. For over 50 years the Davis name has pioneered the armor industry, having built a legacy of trust and expertise along the way. WarBird is born from this experience and fueled by a passion to protect those who stand on the front lines. We understand the importance of trustworthy equipment, as well as the critical role it plays in ensuring your mission’s safety and success.

With that foundation, we've dedicated ourselves to designing and delivering a full suite of top-of-the-line personal protection equipment specifically for law enforcement, first responders, private security professionals, military, veterans, and responsible law-abiding citizens.

Whether you're looking for protective gear for the range, home defense solutions, or specialized equipment for professional use, we have you covered.

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Demonstrating the effectiveness of the product, Matt turns a .45 ACP into his chest wearing a plate carrier stuffed with only a soft armor panel.

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BRAND PROMISE

As quiet professionals we unapologetically serve those in harm's way through innovation that elevates human performance

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PRINCIPLES

HONOR

WarBird proudly serves its customers with dignity

COURAGE

We challenge the status quo

COMMITMENT

We stand alongside our products, team, and customers

ALTRUISM

A mindfulness for the safety of others, comes before all else

INNOVATION

We continually push the boundaries of the possible by exercising our creativity and experience

PASSION

We only take on projects that we wholeheartedly believe in

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VISION

WarBird is a catalyst for the triumph of good by providing elite gear to overcome adversity

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PRODUCT DEVELOPMENT

WarBird’s product development team leverages a unique blend of special forces operators, law enforcement SWAT officers, product experts, engineers and pattern makers which enables us to create high-quality, innovative products that meet the demanding needs of our customers.

Our firsthand experience in the rigors of highly sensitive hostage rescue military operations is leveraged to develop products that are durable, reliable, and able to withstand the harshest environments. An understanding of the challenges faced by professionals and the critical requirements of their equipment is essential in the design and development of WarBird products.

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CUSTOMER FOCUS

At WarBird we forge direct connections with our customers, enabling us to personalize experiences and cultivate long lasting relationships. We prioritize consumer engagement and are committed to ensuring your long-term success.

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LEADERSHIP

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Matt Davis

Founder/CEO

As the founder and CEO of Armor Express, Matt was instrumental in building out one of the leading body armor companies in the United States. Under his leadership (2005-2022), AE became the primary armor contractor, not only to prestigious local law enforcement agencies including Boston, Seattle, Newark, San Francisco and Nashville Police Departments, but also the federal agencies of DHS, DEA, US Marshals Service, Federal Bureau of Prisons and Capitol Police and military branches of the US Navy, Army, Air Force and Marines. Matt also served as the VP of Sales and Marketing for Second Chance Body Armor (2002-2005), and Board Director for KUIU (2019-2023). He holds a BA in Finance from Michigan State University, as well as certifications in Lean Manufacturing, Lean Office, and Government Contracting.

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Matt Davis

Founder/CEO

As the founder and CEO of Armor Express, Matt was instrumental in building out one of the leading body armor companies in the United States. Under his leadership (2005-2022), AE became the primary armor contractor, not only to prestigious local law enforcement agencies including Boston, Seattle, Newark, San Francisco and Nashville Police Departments, but also the federal agencies of DHS, DEA, US Marshals Service, Federal Bureau of Prisons and Capitol Police and military branches of the US Navy, Army, Air Force and Marines. Matt also served as the VP of Sales and Marketing for Second Chance Body Armor (2002-2005), and Board Director for KUIU (2019-2023). He holds a BA in Finance from Michigan State University, as well as certifications in Lean Manufacturing, Lean Office, and Government Contracting.

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Ed Kiessel

CFO

Ed is a CPA and CMA with over 30 years of business experience, including 15 years in body armor where he helped build Armor Express (2005-2015), one of the leading companies in the industry. During his tenure with AE, Ed managed all aspects of Finance, IT, and HR. He holds a BA in Accounting from Grand Valley State University with certifications in Lean Manufacturing, Lean Office, and Government Contracting. He also served as Operations Manager / CFO for RJG (2018-2023), a plastic injection technology company, and Controller for Second Chance Body Armor (2001-2005).

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Justin Sheehan

Chief Product Officer

Justin is a twelve-year veteran of the U.S. Navy SEALs and member of Development Group, America’s premier hostage rescue unit, (2005-2017). DEVGRU’s core focus is the development of gear and small unit tactics for all special operations, and the execution of missions meeting the 0300 Response Criterion (HR). Justin has combat deployments to Iraq, Afghanistan, Africa, and Yemen. As Director of Field Sales for KUIU (2021-2023), he led the “Ultralight Tour” and “Winning the East” initiatives. He holds a BS in Allied Health Sciences from Grand Valley State University.

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Greg McManemy

Product Advisor

During his 29-year Law Enforcement career, Greg had leadership roles in Firearms / Tactics Instruction, Pistol and AR platform Armoring, and SWAT Team management (22 years). He is adept in the areas of tactical entries and hostage rescue. He was instrumental in the establishment and management of the Northern Michigan Mutual Aid Task Force.

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Sarah Davis

Customer Service Manager

Sarah brings a diverse background managing customer relationships. Having served as a medical device Sales Associate for Zimmer Biomet and as a Product Specialist for Fiat Chrysler Automotive she has excelled in highly technical roles. As a Regional Sales Manager for Carmela Specialty Foods, she managed a high volume of accounts while exceeding customer expectations.